About

Pascale Coade is a Melbourne-based creative strategist and brand director with experience building culturally resonant brands across hospitality, lifestyle and place-led businesses.

Her work focuses on the intersection of storytelling, community, atmosphere and audience behaviour, helping brands create stronger emotional connection through thoughtful campaigns, editorial content systems and culturally relevant positioning.

Over the past decade, Pascale has worked across brand strategy, campaigns, launches, content direction and multi-channel storytelling for a wide range of hospitality and lifestyle businesses, with a particular focus on brands rooted in neighbourhood identity, experience and community engagement.

Through long-standing relationships across hospitality, food, culture and creative industries, Pascale has also worked closely alongside chefs, operators, cultural contributors, festivals and community-led programming, shaping campaigns, events and experiences designed to bring people together around shared spaces and cultural moments.

This experience has shaped a broader approach to modern brand building - one that increasingly overlaps with residential storytelling, where place, culture and lived experience play a growing role in how audiences choose where and how they live.

Today, Pascale Coade Projects operates as a flexible, senior-led studio combining strategic thinking, agile production and editorial storytelling to support brands seeking long-term cultural relevance, audience connection and stronger identity around place.