About

Pascale Coade is a brand manager and creative strategist known for her work in food and hospitality. Growing up with food at the heart of family life, she brings a deep understanding of the industry, helping clients create unique and memorable brand experiences through events, brand collaborations, product launches, content creation, and more.

At Broadsheet, Pascale worked closely with a diverse mix of restaurants across Sydney and Melbourne to deliver high-impact experiences for readers. She also led brand activations for events and managed marketing communications that connected chefs, venues, and diners. 

Previously, Pascale helped launch Providoor, shaping the brand from day one. She worked with renowned chefs including Neil Perry and Andrew McConnell, supporting everything from restaurant logistics and menu design to marketing and PR. Her career began at 3 Degrees Marketing, where she produced high-profile events for brands like Peroni and Gucci, designed to drive meaningful PR and audience engagement.

Based in Melbourne, Pascale brings a unique mix of creativity, industry experience, and a genuine love of food and hospitality into every project she undertakes.

Services

Brand Strategy & Marketing —

Comprehensive brand campaigns and marketing strategies, including annual calendar planning, aligning with your business goals and brand vision.

Events & Experiences —

Full-service event ideation and execution, from immersive dinners to large-scale activations, delivering memorable brand moments and PR results.

Menu & Product Development —

Strategic menu and product development that supports marketing efforts, driven by food trends and consumer insights.

Team Recruitment & Development —

Guidance on structuring and scaling your marketing team, from hiring and training to workflow planning, budgeting, and goal setting.

Social Media & Content  —

Developing tailored social media strategies, from content creation and scheduling to hands-on community management, to grow your brand and boost engagement.

Enquiries

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LVL 1. 224 Faraday St. Carlton
Victoria Australia 3282

Phone 0420 309 345
enquires@pascalecoade.com

Clients

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Johnny’s Green RoomBroadsheetAlligator BrandBaker BleuPeroni

Enquiries

LVL 1. 224 Faraday St. Carlton
Victoria Australia 3282

Phone 0420 309 345
enquires@pascalecoade.com