In an effort to stay ahead of the curve and bring something fresh to both customers and supermarket buyers, we launched a recipe video series for Alligator Brand. The concept was simple yet impactful: we integrated QR codes onto our packaging, allowing customers to quickly scan and access easy, inspiring pasta recipes. Not only did this showcase just how effortlessly delicious our products are, but it also positioned us as a forward-thinking brand in a competitive market.

We brought in a production crew and took over a beautiful location to film these high-end videos, ensuring that each recipe was not just easy to follow but visually enticing. This initiative was more than just a fun addition; it was part of a larger overhaul of the Alligator Brand website. We worked with designers and product specialists to update the site, improve SEO, and highlight core products like Per Tutti and Sunny.

In the end, this campaign was about more than recipes; it was about creating an interactive and engaging experience that resonated with our customers and set a new standard in the pasta aisle.